AWeber vs Mailchimp (2026)
The veteran that's still competitive — against — The household name — but is it still worth it?. Same table, same scoring system, clear verdict.
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Head-to-head
Pricing and terms last verified 31 October 2026 — vendors change them often.
| AWeber 🏆 | Mailchimp | |
|---|---|---|
| Free plan | Yes: up to 500 subscribers | Yes: free plan (500 contacts, basic features) |
| Paid from | Paid typically from around $12.50/mo (Lite) | Paid typically from around $13/mo |
| Free trial | 14 days | 14 days |
| Automations | ✓ | ✓ |
| Landing pages | ✓ | ✓ |
| Paid subscriptions | ✗ | ✗ |
| Ecommerce features | ✓ | ✓ |
| Our score | 4.2/5 | 3.6/5 |
Choose AWeber if…
- You're primarily people who want human support on the phone
- Legendary customer support (phone, chat, email)
- You can live with: automation capabilities trail newer rivals
Choose Mailchimp if…
- You're primarily companies that need one vendor for everything
- Brand everyone recognizes; huge integration library
- You can live with: pricing now expensive for what you get
AWeber vs Mailchimp: FAQ
AWeber or Mailchimp — which is better in 2026?
For most people matching AWeber's strengths (people who want human support on the phone), AWeber is the stronger choice — it scores 4.2/5 on our four-factor score. But "better" depends on you: choose AWeber for people who want human support on the phone, and Mailchimp for companies that need one vendor for everything.
Is AWeber cheaper than Mailchimp?
AWeber has a free plan (Paid typically from around $12.50/mo (Lite)), while Mailchimp has a free plan (Paid typically from around $13/mo). Vendors reprice several times a year — check both pricing pages before deciding.
Can I switch from AWeber to Mailchimp (or back)?
Yes. Subscribers export as CSV/JSON from either platform and import into the other. Automation sequences usually need rebuilding — map your tags and forms before migrating.