Find your tool — not "the best tool"
Most lists rank the same five platforms for everyone. This asks about your list,your budget and your workflow, then matches against our live database. No signup, no email — and the scoring rules are fixed and published below: whether a tool pays us a commission is not an input.
Affiliate disclosure: Critingo is reader-supported. If you sign up through links on this page we may earn a commission — it costs you nothing extra and never changes our verdicts. We verify pricing and terms regularly, but they change often: always confirm on the vendor's site before buying.
How the matching works (every rule)
- Your current tool is excluded from the results.
- What you send: newsletter → creator-focused tools +3 (Substack +2 extra as the zero-setup option), ecommerce-focused −2; marketing → small-business tools +2.5; ecommerce → ecommerce tools +3, creator tools −2; internal updates → ease-of-use score × 0.4.
- Budget: "Free only" → free plan +2, no free plan −4. "Under $15/mo" → +2 for MailerLite, EmailOctopus, Brevo, Sender, Moosend and AWeber (our editorial shortlist of low-cost options). "Whatever fits best" → features score × 0.3.
- List size and volume: 50,000+ → Brevo +2.5 (priced by emails, not contacts), Flodesk +2 (flat price), Substack +1. 10,000–50,000 → Brevo and Flodesk +1. Over 100,000 emails/month → Brevo +1.5.
- Must-haves: each one a tool covers +2, each one it lacks −3.
- Setup style: "simple" → ease score × 0.6; "complex is fine" → features score × 0.6.
- The top three are shown; the percentage is the score rescaled between the lowest and highest result.
- Whether a tool has an affiliate program is never read by the scoring code.
Prefer your own AI agent? Copy this prompt — it carries your answers and the facts from our database.