All tools we track

Every platform below is reviewed and scored from public vendor information, and re-checked as vendors change their products. Click any tool for the full review, or jump straight to a category.

Affiliate disclosure: Critingo is reader-supported. If you sign up through links on this page we may earn a commission — it costs you nothing extra and never changes our verdicts. We verify pricing and terms regularly, but they change often: always confirm on the vendor's site before buying.

For small business

MailerLite

Email marketing
Affiliate

The best value all-rounder

4.5/5
Free plan · Paid typically from around $10/mo for 1,000 subscribers

AWeber

Email marketing
Affiliate

The veteran that's still competitive

4.2/5
Free plan · Paid typically from around $12.50/mo (Lite)

EmailOctopus

Email marketing
Affiliate

Dirt-cheap email for growing lists

4.2/5
Free plan · Paid typically from around $8/mo

Sender

Email marketing
Affiliate

Budget email & SMS with a generous free plan

4.2/5
Free plan · Paid typically from around $15/mo (scales by list size)

ActiveCampaign

Email marketing
Affiliate

The automation heavyweight

4.2/5
Paid typically from around $15/mo ( Starter, 1,000 contacts)

GetResponse

Email marketing
Affiliate

Email marketing plus webinars and funnels

4.1/5
Free plan · Paid typically from around $19/mo
Affiliate

Email + CRM + chat in one affordable bundle

4.1/5
Free plan · Paid typically from around $9/mo

Moosend

Email marketing
Affiliate

Cheap automation-focused email marketing

4.1/5
Paid typically from around $9/mo

Constant Contact

Email marketing
Affiliate

Built for brick-and-mortar small business

4/5
Paid typically from around $12/mo for small lists

Keila

Email marketing
No commission

Privacy-first open-source newsletters, hosted in the EU or self-hosted

3.8/5
From €8/mo for 2,000 emails, unlimited contacts

Mailchimp

Email marketing
No commission

The household name — but is it still worth it?

3.6/5
Free plan · Paid typically from around $13/mo

listmonk

Email marketing
No commission

Free, self-hosted newsletter and mailing-list manager

3.5/5
Free plan · Free software; you supply hosting and an SMTP/SES provider

For creators & newsletters

beehiiv

Newsletter
Affiliate

Newsletter platform built by growth-obsessed media people

4.4/5
Free plan · Paid scales with list size (Launch is free; paid tiers typically start around $39/mo)
Affiliate

The creator-economy email platform

4.3/5
Free plan · Paid tiers scale with list size (typically from around $29/mo)

Substack

Newsletter
Affiliate

Publish, charge and grow — zero upfront cost

4.1/5
No monthly fee — revenue share instead

Flodesk

Newsletter
Affiliate

The prettiest emails in the business

4.1/5
Flat monthly rate (historically $35/mo, unlimited subscribers)

MailCheap

Newsletter
No commission

Open-source newsletters priced per email sent, not per subscriber

4/5
From $19/mo for 20,000 emails and 10,000 active subscribers

For ecommerce

Omnisend

Ecommerce
Affiliate

Ecommerce email + SMS without the Klaviyo price tag

4.3/5
Free plan · Paid typically from around $16/mo

Klaviyo

Ecommerce
No commission

The ecommerce revenue machine

4.2/5
Free plan · Paid typically from around $20/mo for small lists