Mailchimp vs MailerLite (2026)

The household name — but is it still worth it? — against — The best value all-rounder. Same table, same scoring system, clear verdict.

Affiliate disclosure: Critingo is reader-supported. If you sign up through links on this page we may earn a commission — it costs you nothing extra and never changes our verdicts. We verify pricing and terms regularly, but they change often: always confirm on the vendor's site before buying.

Our pick: MailerLiteThe best value all-rounder — scored 4.5/5. The right choice still depends on what you need; the table below shows exactly where they differ.

Head-to-head

Pricing and terms last verified 31 October 2026 — vendors change them often.

Mailchimp MailerLite 🏆
Free planYes: free plan (500 contacts, basic features)Yes: up to 1,000 subscribers
Paid fromPaid typically from around $13/moPaid typically from around $10/mo for 1,000 subscribers
Free trial14 daysNone
Automations✓✓
Landing pages✓✓
Paid subscriptions✗✗
Ecommerce features✓✓
Our score3.6/54.5/5

Choose Mailchimp if…

  • You're primarily companies that need one vendor for everything
  • Brand everyone recognizes; huge integration library
  • You can live with: pricing now expensive for what you get

Choose MailerLite if…

  • You're primarily small businesses that want max value
  • Consistently the cheapest reputable option for small lists
  • You can live with: fewer advanced growth features than beehiiv/kit for creators
Ready to try Mailchimp?Check current pricing and terms on the official site.
Try Mailchimp
Ready to try MailerLite?Using our link supports independent reviews like this one — at no extra cost to you.
Try MailerLite

Mailchimp vs MailerLite: FAQ

Mailchimp or MailerLite — which is better in 2026?

For most people matching MailerLite's strengths (small businesses that want max value), MailerLite is the stronger choice — it scores 4.5/5 on our four-factor score. But "better" depends on you: choose Mailchimp for companies that need one vendor for everything, and MailerLite for small businesses that want max value.

Is Mailchimp cheaper than MailerLite?

Mailchimp has a free plan (Paid typically from around $13/mo), while MailerLite has a free plan (Paid typically from around $10/mo for 1,000 subscribers). Vendors reprice several times a year — check both pricing pages before deciding.

Can I switch from Mailchimp to MailerLite (or back)?

Yes. Subscribers export as CSV/JSON from either platform and import into the other. Automation sequences usually need rebuilding — map your tags and forms before migrating.