Brevo (formerly Sendinblue) Review (2026)
Email + CRM + chat in one affordable bundle. Founded 2012. Our verdict for budget-conscious smbs that also want a lightweight crm — scored across ease of use, features, value and support.
Affiliate disclosure: Critingo is reader-supported. If you sign up through links on this page we may earn a commission — it costs you nothing extra and never changes our verdicts. We verify pricing and terms regularly, but they change often: always confirm on the vendor's site before buying.
Our score
Four factors, weighted equally. We adjust scores when vendors ship major changes.
| Brevo (formerly Sendinblue) — our score: 4.1/5 | |
|---|---|
| Ease of use | |
| Features | |
| Value for money | |
| Support | |
Pricing
Always confirm on the vendor's site — this changes often and we flag stale data.
| Model | freemium |
| Free plan | Yes — 300 emails/day free |
| Paid from | Paid typically from around $9/mo |
| Free trial | None |
| Official pricing | https://www.brevo.com/pricing/ |
Pros & cons
- Priced by email volume, not contacts — great for big lists you rarely mail
- Includes a real CRM, live chat and WhatsApp channels
- Generous free daily allowance
- Strong transactional email product (ex-Sendinblue heritage)
- Daily sending caps can frustrate heavy senders
- Automation design feels technical compared to Kit
- Support quality is mixed
Best for
- Budget-conscious SMBs that also want a lightweight CRM
- Products needing transactional + marketing email in one
Feature checklist
| automation | ✓ Yes |
| signup forms | ✓ Yes |
| landing pages | ✓ Yes |
| paid subscriptions | ✗ No |
| ecommerce | ✓ Yes |
| analytics | ✓ Yes |
| api | ✓ Yes |
Lab notes
Automated check · 2026-10-31Findings from our test bench's automated checks of Brevo (formerly Sendinblue)'s public pages — facts and discrepancies only, no opinions. Human experiences live in the founder & user notes above.
| ✓ Pricing page reachable | HTTP 200 in 120ms |
| ✓ Free-plan claim on pricing page | page mentions: "Free forever, no credit card needed Best for individuals and solopreneurs building an online", "Free plan to upload your contacts" |
| ✓ Homepage reachable | HTTP 200 in 61ms |
Method: Automated HTTP checks of public marketing pages (no account usage). Vendors don't see these before publication. If something here looks wrong, the vendor's own page (linked above) is the source of truth.
Posts about Brevo (formerly Sendinblue)
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Compare Brevo (formerly Sendinblue) with alternatives
Same category, different trade-offs.
MailerLite
The best value all-rounder
AWeber
The veteran that's still competitive
Brevo (formerly Sendinblue): FAQ
Is Brevo (formerly Sendinblue) free?
Yes — Brevo (formerly Sendinblue) offers a free plan (300 emails/day free). Paid plans add capacity and features.
How much does Brevo (formerly Sendinblue) cost?
Paid typically from around $9/mo. Pricing usually scales with list size — see Brevo (formerly Sendinblue)'s official pricing page for today's numbers, as vendors change them several times a year.
Is Brevo (formerly Sendinblue) worth it in 2026?
For budget-conscious smbs that also want a lightweight crm, yes — that's who it's built for. Our score: 4.1/5, based on ease of use, features, value and support. Read the breakdown below to see if your priorities match.
What are the best Brevo (formerly Sendinblue) alternatives?
MailerLite, AWeber, EmailOctopus — see our full alternatives guide for the details.
Our verdict
Brevo (formerly Sendinblue) scores 4.1/5 and is our pick for budget-conscious smbs that also want a lightweight crm. Its standout strengths: priced by email volume, not contacts — great for big lists you rarely mail and includes a real crm, live chat and whatsapp channels. The main trade-offs: daily sending caps can frustrate heavy senders.
How we score: four factors rated 1–5, averaged, based on the vendor's public pricing pages, documentation, changelog and user reports. An automated check visits the pricing page daily (see the test bench notes above); when a vendor changes materially, this page gets updated — check the "last updated" date above.How we review.